Every year, imagiCal, UC Berkeley’s creative strategy agency, competes in National Student Advertising Competition (NSAC).

In 2024, we competed with 100+ teams and were tasked with creating a campaign for Tide’s sustainability initiative: Washing on cold. Our campaign? It’s Better on Cold. Our results? 1st Place!

One of our presented executions that I spearheaded was a collaboration with Levi’s - Vintage is Better on Cold.